Monday October 27th 2004 - Tommy Hilfiger U.S.A., Inc.
David Bowie and Iman to Appear in First Ad Campaign Together
Designer Tommy Hilfiger Taps Rock and Fashion Icons for New H Hilfiger Collection
NEW YORK - Rock legend David Bowie and his cosmetic executive and supermodel wife, Iman, will appear for the first time together in the launch advertising campaign of designer Tommy Hilfiger's new Spring 2004 collection, H Hilfiger, the company announced today. The union illustrates Hilfiger's long time love of fashion and music. In his search for "faces" to represent the new brand's collection, the designer looked for cultural icons that would strike an emotional chord across generations and around the world. He selected Bowie and Iman as the perfect representatives for the sleek, sophisticated campaign.
"David Bowie and Iman bring everything I'm looking for to represent this brand - music, style, elegance, creativity, sophistication - they're a living testament to all that influences and inspires me," said Hilfiger. "David is not only a rock 'n' roll legend and a true artist, he's also a style icon whose evolving look over the years has had a huge impact on the world of fashion and music. And Iman, in addition to being the ultimate supermodel and a style icon in her own right, is the ideal woman - smart, entrepreneurial, chic, beautiful, ambitious and creative. Together they communicate the essence of the H Hilfiger lifestyle perfectly, and I am honored to feature them in my new campaign."
"I very much admire Tommy's ability to weave so many influences into his work," said David Bowie. "Iman and I are thrilled to be working with him."
"I'm very taken by Tommy's new H Hilfiger line," said Iman. "And working with both David and Ellen Von Unwerth on this project is a real plus, and such a lot of fun."
The campaign was shot in Amsterdam in October 2003 by renowned photographer Ellen Von Unwerth and will appear in select American men's and women's magazines in April '04. The shoot took place between stops on Bowie's sold out European "A REALITY TOUR promoting his new CD by the same name. The campaign supports the launch of H Hilfiger, the brand's new pinnacle line. H Hilfiger is sophisticated, sexy and refined, and its high-end quality and signature detailing make it the gold standard among Hilfiger's diverse product offerings.
Bowie's worldwide "A REALITY TOUR" will reach North America December 6, following his already sold-out U.K. and European leg, which runs October 7 through November 28. The U.S. and Canadian dates will encompass 20-plus cities.
Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and markets men's and women's sportswear, jeanswear and childrenswear under the Tommy Hilfiger trademarks. Though a range of strategic licensing agreements, the Company also offers a broad array of related apparel, accessories, footwear, fragrance and home furnishings. The Company's products can be found in leading department and specialty stores throughout the United States, Canada, Europe, Mexico, Central and South America, Japan, Hong Kong, Australia and other countries in the Far East, as well as the Company's own network of outlet and specialty stores in the United States, Canada and Europe.